Tooty Frooties: why and when were the Rowntree’s sweets discontinued?

NESTLE discontinued Tooty Frooties in 2019 after 60 years.

Nestlé discontinued the multicoloured fruit sweets as part of a shake-up to better align with customer preferences.

“Our love for Tooty Frooties will always be there, but for now, we have to let it go.”

The firm added: “All good things come to an end we’re afraid.

“That goes for our Tooty Frooties too!

“We’re always working on lots of new exciting creations so you never know what you might get in future!”

Fans of the sweets were outraged by this revelation, with one person branding it “unforgivable”.

And even celebrities objected to the axing, with TV presenter Ben Shephard saying: “What? As if we haven’t got enough to deal with right now.”

Good Morning Britain‘s Charlotte Hawkins added: “No Nestlé don’t ditch Tooty Frooties! They’re the best! The bad news this morning they are being discontinued… however on GMB we’re doing our best to save them!”

The trend in recent times has been for jelly and foam sweets.

During 2019 Nestlé revamped their Rowntree’s line of sweets with new modern packaging.

They’ve also made several changes to the flavours – making all of the green Randoms apple flavours instead of lime.

Rowntree’s Randoms Squidgy Swirls were also discontinued from its range of products.

It is not likely that the product may appear again as a limited edition as Rowntree’s told X users they had absolutely no packets of the product left. 

Nestle

What is similar to Tooty Frooties?

If you’re looking for a decent alternative to Tooty Frooties, then Skittles are your closest bet.

However, you can also still buy Rowntree’s Fruit Pastilles and Fruit Gums, which both remain hugely popular.

Elsewhere, Nestle has announced that they have discontinued Polo Fruits and Polo Gummies.

It comes just a few days after Nestle axed another popular product in their UK lineup.

It confirmed it has made the “difficult decision” to discontinue the Caramac bar in 2023, but made a return in 2024 for a limited time only.

In 2023, Nestlé reported that revenues fell in the first nine months of the year, as falling volumes and currency headwinds outweighed the impact of higher prices.

At the time, the company’s CEO, Mark Schneider, said he had “confidence that real internal growth, the sum of volume and mix, will turn positive in the second half of the year and again become the main driver of growth going forward”.

He added: “Pricing will be more targeted, by brand and by country.”