‘It was my favourite’ say shoppers as Apro confirms it has discontinued popular milk

SHOPPERS cried “It was my favourite” after Alpro confirmed it had discontinued popular milk.

The plant-based brand has stopped selling its sought-after “This Is Not M!lk” product in stores across the UK.

Alpro

The announcement of the popular discounted drink left shoppers disheartened, prompting them to voice their frustrations on Reddit.

“It was my favourite,” cried one shopper.

Another added: “Ah what the f***, it was the only thing that really tasted good in tea.”

“Ugh seriously? This is our favourite milk,” a third commented.

While a fourth wrote: “I f**king loved it.

“I tried pretty much tried all kinds of oat milk around and this was the only one that tasted like dairy milk. I’m gutted.”

A spokesperson for Danone UK and Ireland, makers of Alpro, said: “While “This Is Not M!lk” was designed to create a more familiar dairy milk taste, our shopper research showed us that many of our consumers enjoy the taste of oat just as much, if not more so.

“As such, we have decided to focus on the great taste of our core oat range while continuing to develop new products that people will love.”

It follows a woman who revealed that she cleared the shelves of a cheap buy in Aldi and hailed it as the “best bargain” she’s ever had.

Emma Louise Roberts was left stunned when shopping in her local Aldi when she noticed that Alpro soya growing up milk had been slashed.

Originally priced at £1.29, which she claimed is the cheapest around, the cartons were then reduced to only 79p each.

Thrilled with her finds, Emma took all of the remaining stock and went to the checkout beaming.

The savvy mum took to social media to show off her epic haul – but she’s left people divided.

Posting on Extreme Couponing and Bargains UK, a private Facebook group with a staggering 2.3 million members, Emma shared a picture of her Aldi trolley, stacked with 32 cartons of the Alpro soya growing-up milk.

She said: “Aldi Llanelli special buys.

“£1.29 which is the cheapest around. Other stores retail for around £2-£2.20.

“Saw these in my local Aldi yesterday [for] 79p!!!!

“So I absolutely did buy them all – 35 cartons. 

“With an allergy child, it was the best bargain I’ve had.

“Hopefully the same price in more Aldis!”

Emma later confirmed that she has a five-year-old son who will only drink this milk, which is why she bought so many.

It comes after M&S axed some of its popular Percy Pid sweets – leading to desperate calls for them to be reinstated.

And shoppers are gutted after Nestle confirmed it has axed a breakfast favourite for good.

Why are products axed or recipes changed?

ANALYSIS by chief consumer reporter James Flanders.

Food and drinks makers have been known to tweak their recipes or axe items altogether.

They often say that this is down to the changing tastes of customers.

There are several reasons why this could be done.

For example, government regulation, like the “sugar tax,” forces firms to change their recipes.

Some manufacturers might choose to tweak ingredients to cut costs.

They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.

For example, Tango Cherry disappeared from shelves in 2018.

It has recently returned after six years away but as a sugar-free version.

Fanta removed sweetener from its sugar-free alternative earlier this year.

Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.

While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.