I shopped at Anthropologie and Target for fall decor. One store had a wider selection, but the other had more discounts.
Date: 2024-10-31
I stopped by Target and Anthropologie a week before Halloween to shop their fall decor sections.
I was surprised to find that both stores were already heavily pushing their winter holiday decor.
Target had a bigger selection of fall home decor, but Anthropologie offered bigger discounts.
The end of Halloween doesn't have to mean the end of fall decor.
After all, many people only start decorating their homes for Christmas after Thanksgiving.
However, when I shopped at Target and Anthropologie in New York City a week before Halloween, I found that most of the fall decor items were already gone, and the stores were already leaning heavily into winter holiday decor.
Target had a larger selection of fall decorations still out on the floor in the main home section, but all of Anthropologie's autumnal decor had been moved to the sale section at the location I visited. And while Target had a bigger selection and was overall less expensive, Anthropologie had some seemingly higher-quality items.
While there, I got a sneak peek at some of the festive holiday decor you'll find in both stores this season, in case you want to get a head start on decorating for the winter holidays.
Seasonal decor is popular in the US, and people aren't afraid to spend hundreds of dollars on decorating their homes for the holidays.
In 2023, Rocket Homes reported the average person in the United States spends about $269 on holiday decorations each year, with younger people spending more on decor on average compared to older generations.
This year, consumers are expected to spend $902 on average for all of their holiday shopping, up from $875 last year, the National Retail Federation reported. Most of that will be spent on gifts, but the NRF reported that $261 is expected to be spent on seasonal items like food or candy, decorations, greeting cards, and other holiday items.
Here's how the fall home decor at Target and Anthropologie compared in terms of style and value.
I started my fall-decor shopping journey at Target.
I visited Target, located in the Atlantic Terminal by the Barclays Center in Brooklyn, New York. The store was about the same size as other metropolitan Target stores I've shopped in and spanned two floors, unlike stores I've visited in the suburbs.
I first stopped at the value section in the front of the store.
There was a variety of different home decor pieces themed around Thanksgiving, from turkey-shaped slippers to festive socks, gravy boats, and butter dishes.
I was tempted to buy a ceramic gravy boat with turkeys on it.
The gravy boat cost $3, which I thought was a great deal. The value section also had helpful Thanksgiving must-haves like turkey basters and salt-and-pepper shakers shaped like turkeys for under $5.
Up the escalator was the main home-decor and furniture section.
When I approached the home-decor section, I was surprised by how much Christmas decor had already been put out.
At the front of the Hearth & Hand display were Christmas stockings and battery-operated candles.
Hearth & Hand is a home furnishing and decor line launched at Target in 2017 in partnership with Chip and Joanna Gaines, the duo behind the hit HGTV show "Fixer Upper."
It was over a week before Halloween, so I was surprised the store was focusing so heavily on its Christmas and holiday decor. I hoped I would still be able to find some fall home decor and that it hadn't all been replaced with Christmas decorations.
In the next row of the Hearth & Hand section were evergreen bouquets and wreaths.
The designs were pretty simple, but they still read very Christmas-y to me. I usually decorate for Christmas starting on Black Friday, so I'm not sure I would put any of these decorations out before Thanksgiving.
However, it's not unusual for people to do their winter holiday shopping early. In its 2024 report, the NRF said that 45% of holiday shoppers plan to start their holiday decoration and gift shopping before November.
The decorations in this section ranged from around $15 up to $45 for a wreath decorated with preserved winterberries.
I found more autumnal wreaths in another section.
The store sold pampas grass wreaths and more autumnal-colored wreaths made from faux leaves that were much more appropriate for the fall season.
Interior designer Ashley Childs previously told Business Insider that when it comes to fall centerpieces or wreaths in her home decor designs, she frequently uses dried plants or more natural-looking wreaths for a more organic feel.
"I think they're so obviously organic and beautiful, and there's just nothing like a real plant or a real dried plant or flower or something like that," she said.
The Target wreaths ranged from around $30 to $40.
There were also a few festive signs left.
This "Hello, Fall" sign made with wood was on sale for $21.25.
There were also a few pieces of fall decor in the clearance section.
The prices were between 30% and 70% off and the items included a few pillows, throw blankets, baskets, and a wreath.
A landscape artwork was priced around $23 and the pillows were around $12.
A yellow wreath caught my eye.
The wreath featured fall leaves and cost $25.
There was a large section of fall candles.
They were available in pumpkin and other autumnal scents and cost around $15.
There was also a festive turkey made from natural materials.
I thought this straw turkey would fit in nicely on a Thanksgiving tablescape. It cost $15.
The same section also had a pumpkin made from braided straw.
The pumpkin cost $10.
Among more holiday-themed doormats, I found one that would have worked well for Halloween.
It was priced the same as the other mats at $15.
There was a pretty large selection of fall pillows to choose from.
From pumpkin-shaped and snake-themed velvet throw pillows to cozy blankets, this section was well-stocked with fall home decor that could work around or after Halloween.
There were also a few autumnal pillows on sale.
A beige, fringed pillow with a rustic-looking illustration of a pumpkin was on sale for 50% off and cost $12.50, which I thought was a great deal for a seasonal pillow.
There were some other autumnal pillows not on sale in the same section.
The other pillows, which were made of burlap and other textural fabrics that felt very cozy and autumnal, were priced around $35 each.
There was also a small section of spooky Halloween decor.
Since it was only a few days before Halloween, the section was a little picked over. However, some of the pieces, like the taper candles, could still work for a dark-academia-themed room even after the holiday.
I then stopped by an Anthropologie store in Lower Manhattan.
I visited the Anthropologie store on Broadway in the Financial District of Manhattan. It was bigger than the store in Soho, and spanned two floors. However, it wasn't as large as other Anthropologie stores I've shopped in uptown.
When I arrived at the store, I noticed that there was a festive display in the window, and employees appeared to be unloading Christmas decorations inside.
When I walked into the store, I immediately spotted some holiday-themed cocktail supplies.
The small upstairs home section of the store appeared to be more focused on gifts and entertaining than the furniture and decor section downstairs.
There was also a small tree covered in glistening ornaments.
I tried not to get too excited at the prospect of shopping for ornaments, something I do every year. I was here to shop for autumnal decor.
Downstairs, the amount of fall decor was notably sparse.
A display of tea towels had a few that could have worked for the fall season, but most of them were winter or Christmas-themed. They cost between $20 and $24 each.
Even the candle section was decorated for Christmas.
Even though a large picture of autumnal decor was on display in the section, as seen at the top of this photo, the candles were mostly evergreen, peppermint, and other scents connected with the winter holidays.
There was also a Christmas tree plopped down in the section, which made me worry I wasn't going to find any fall decor or candles.
My luck changed when I got to the pillow section.
There were still quite a few autumnal pillows left, like this yellow and green pillow with a leaf motif selling for $68.
The velvet pillows at Anthropologie were more expensive than the ones I saw at Target, but they did feel softer and more luxurious.
There were also burlap pillows at Anthropologie.
This dark-green pillow retailed for $78, which felt a little expensive for my own budget. I would have chosen the burlap and other textural pillows at Target over this one.
The majority of Anthropologie's fall decor was tucked away in the sale section.
One of the first displays I spotted in the sale section was some autumnal-looking glasses, mugs, and small bowls, all of which retailed for between $9.95 and $12.95.
There was also some festive Halloween glassware in the sale section.
There were orange glasses with small black cats on them, black glasses with white ghosts, and white glasses with black bats. The glasses cost $12.95 each.
There were also wine glasses with a ghost inside.
The wine glass retailed for $12.95.
The sale section had a few pumpkin-themed items left.
This table runner, covered in colorful pumpkin illustrations, cost $39.95, compared to its original price of $58.
This autumnal pillow was also on sale.
It was made with burlap-type fabric and featured a bright-orange stripe. It was on sale for $54.95, but it originally cost $68.
There was a surprisingly large selection of fall candles in the sale section, as well.
This whole shelf was taken up by pumpkin-clove candles in large mercury-glass jars. They cost $69.95, which still felt expensive even for a very large candle.
There were also a few pumpkin-shaped candles.
This glass candle with a large top looked like a long and skinny gourd. It cost $69.95, compared to its original price of $88.
This candle was also made of glass and featured painted flowers on it.
It cost slightly less at $59.95, compared to $78 originally.
There were also some smaller candles.
This apple-scented candle cost $29.95.
Like Target, Anthropologie was also selling fall-themed butter dishes.
This butter dish, shaped like a hedgehog with flowers on it, cost $14.95. Originally, it cost $26.
I also spotted the same pumpkin decoration I saw in the photo above the holiday candle section.
It may have been relegated to the sale section, but it was also the only one left, which led me to think this might be a popular item.
It cost $24.99, which I thought was a decent price considering the straw pumpkin at Target was $10, and glass is a more expensive material.
There were also a few decorations I probably wouldn't put out after Halloween, like these spider-shaped candle holders.
They cost $14.95.
There were also crow-shaped candle holders.
Unless you're a major Hitchcock fan, I can't imagine many people would use these candle holders past Halloween. However, they'd make for an excellent spooky tablescape around the holiday.
I enjoyed both shopping experiences, but Target had lower prices and a wider selection.
While I thought the items at Anthropologie seemed better quality and more stylized, from the glass pumpkin candles to the luxurious velvet throw pillows, I found similar items at Target for a lower price.
There was also simply more fall decor still out on the floor at Target, while most of Anthropologie's autumnal decor had been moved to the small sale section before Halloween had even come and gone.
I'll be back to both stores to shop for Christmas decorations, though I'll probably lean on Target more.
Anthropologie and Target did not respond to requests for comment from Business Insider.