Sainsbury’s reveals first Christmas advert of the season – it stars iconic children’s character & ‘phizz whizzing’ magic
Date: 2024-11-01SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character.
The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature from Roald Dahl‘s children’s book.
Christmas at Sainsbury's
Sainsbury’s has already revealed what it is stocking on shelves this Christmas, including an eye-catching Golden Forest dessert and a  Slow Cooked Proper Christmas Dinner Box.
Our reporter visited the showcase and tried a range of goodies which have landed on shelves this festive season.
Some items are currently available to buy but a handful of festive meats and desserts will not land in stores until December.
The popular Sticky Toffee liqueur is back this Christmas, too, after quickly becoming a family favourite last year.
At just £15 it’s an easy drink to have on hand for cocktails or after-dinner tipples and the beautiful glass bottle makes it a perfect present too.
There are also Tiramisu and Berry Compote flavours which would make a perfect addition to any Christmas table.
Its slots to get your Christmas shopping delivered have also opened for all customers
