‘What a privilege … ’ trend catches on as gratitude makes social media comeback

Posts lauding anything from running in the rain to tiredness and a comfy bed are springing up on Instagram and TikTok

“What a privilege it is to run in the rain. What a privilege it is to have a house I need to clean.” Social media is usually criticised for being a toxic space, but an emerging trend is pushing back against negativity with gratitude.

Posts entitled “What a privilege” feature everything from images of cosy beds (What a privilege it is to be exhausted after a long day) to videos of travelling (What a privilege it is to carry a heavy bag) to kitchen hobs (What a privilege it is to think about what to make for dinner everyday) have sprung up on Instagram and TikTok.